Baby milks inflation in Russian Federation stood at -0.150% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 40 baby milks SKUs from companies such as Nan, Agusha and Nanny that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Alphabet Taste offered the lowest prices of the total SKUs within the baby milks category from April through June 2023, followed by Vkusvill and DAMART. According to the analysis, the price range of $5 and below was the most competitive, with 17 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Alphabet Taste had the greatest share of lowest prices for individual SKUs in baby milks in Russian Federation in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for baby milks category by the retailers tracked by GlobalData. Among variants, the tracker revealed milk powder; 0-6 months and ha; stage 1 as the most popular (by number of SKUs) baby milks variants. These were priced 69.94% higher than the average price of a baby milks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Alphabet Taste, Vkusvill, DAMART, and . According to the analysis, Vkusvill had the lowest average unit price, while the retailer with the widest product assortment was Alphabet Taste.
The report brings attention to the intricate pricing dynamics within the baby milks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Alphabet Taste, Vkusvill and DAMART stood out as prominent e-retailers, providing competitive pricing for a substantial number of baby milks SKUs. However, to comprehensively grasp the baby milks market in Russian Federation, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Russian Federation's baby milks market, buy the report here.