Baby milks inflation in South Africa stood at 1.810% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 101 baby milks SKUs from companies such as Nan, Nestle Lactogen and Infacare that were sold by e-retailers. Buy the report here.

Smarter leaders trust GlobalData

Report-cover

Premium Insights Quarterly Baby Milks pricing trends in South Africa

Buy the Report

Premium Insights

The gold standard of business intelligence.

Find out more

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Makro offered lowest prices of the total SKUs within the baby milks category from October through December 2023, followed by Pick n Pay and Woolworths-South Africa. According to the analysis, the price range of $5 and $10 was the most competitive, with 29 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Makro had greatest share of lowest prices for individual SKUs in baby milks in South Africa in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for baby milks category by the retailers tracked by GlobalData. Among variants, the tracker revealed starter infant formula; 0-6 months and gentle growth; powder; 12+ months as the most popular (by number of SKUs) baby milks variants. These were priced 13.35% lower than the average price of a baby milks SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Makro, Pick n Pay, Woolworths-South Africa, and . According to the analysis, Makro had the lowest average unit price, while the retailer with the widest product assortment was Makro.

The report brings attention to the intricate pricing dynamics within the baby milks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Makro, Pick n Pay and Woolworths-South Africa stood out as prominent e-retailers, providing competitive pricing for a substantial number of baby milks SKUs. However, to comprehensively grasp baby milks market in South Africa, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the South Africa baby milks market, buy the report here.

Premium Insights

From

The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.

GlobalData

GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.