Baby milks inflation in the UK stood at 0.030% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 148 baby milks SKUs from companies such as Aptamil, Cow & Gate and Sma that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Tesco offered lowest prices of the total SKUs within the baby milks category from April through June 2023, followed by Tesco and Ocado. According to the analysis, the price range of $15 and $20 was the most competitive, with 45 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Tesco had greatest share of lowest prices for individual SKUs in baby milks in the UK in Q2 2023.
Analysis of the quarterly price data showed that Boots offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed first infant milk; 0-12 months and growing up milk; 1-2 years as the most popular (by number of SKUs) baby milks variants. These were priced 66.26% lower than the average price of a baby milks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Tesco, Boots, Ocado, Morrisons and Bestway. According to the analysis, Costco UK had the lowest average unit price, while the retailer with the widest product assortment was Tesco.
The report brings attention to the intricate pricing dynamics within the baby milks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Boots, Tesco and Ocado stood out as prominent e-retailers, providing competitive pricing for a substantial number of baby milks SKUs. However, to comprehensively grasp baby milks market in the UK, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the UK baby milks market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
