Baking ingredients inflation in Poland stood at -14.170% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 217 baking ingredients SKUs from companies such as Dr. Oetker, Delecta and ORZESZEK that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Barbora Poland offered lowest prices of the total SKUs within the baking ingredients category from October through December 2023, followed by Auchan Poland and Leclerc. According to the analysis, the price range of $5 and below was the most competitive, with 206 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Barbora Poland had greatest share of lowest prices for individual SKUs in baking ingredients in Poland in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for baking ingredients category by the retailers tracked by GlobalData. Among variants, the tracker revealed baking powder and gelatin as the most popular (by number of SKUs) baking ingredients variants. These were priced 76.77% lower than the average price of a baking ingredients SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Barbora Poland, Auchan Poland, Leclerc, Frisco and Aldi Poland. According to the analysis, Frisco had the lowest average unit price, while the retailer with the widest product assortment was Barbora Poland.
The report brings attention to the intricate pricing dynamics within the baking ingredients market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Barbora Poland, Auchan Poland and Leclerc stood out as prominent e-retailers, providing competitive pricing for a substantial number of baking ingredients SKUs. However, to comprehensively grasp baking ingredients market in Poland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Poland baking ingredients market, buy the report here.