Bread & rolls inflation in Poland stood at 2.350% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 221 bread & rolls SKUs from companies such as Putka, Auchan and Familijna that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Auchan Poland offered lowest prices of the total SKUs within the bread & rolls category from January through March 2024, followed by Barbora Poland and Frisco. According to the analysis, the price range of $5 and below was the most competitive, with 220 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Auchan Poland had greatest share of lowest prices for individual SKUs in bread & rolls in Poland in Q1 2024.
Analysis of the quarterly price data showed that no discounts were offered for bread & rolls category by the retailers tracked by GlobalData. Among variants, the tracker revealed rye; bread and wholemeal; toasted; bread as the most popular (by number of SKUs) bread & rolls variants. These were priced 16.67% higher than the average price of a bread & rolls SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Auchan Poland, Barbora Poland, Frisco, Leclerc and . According to the analysis, Barbora Poland had the lowest average unit price, while the retailer with the widest product assortment was Auchan Poland.
The report brings attention to the intricate pricing dynamics within the bread & rolls market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Auchan Poland, Barbora Poland and Frisco stood out as prominent e-retailers, providing competitive pricing for a substantial number of bread & rolls SKUs. However, to comprehensively grasp bread & rolls market in Poland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Poland bread & rolls market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
