Bread & rolls inflation in Qatar stood at 7.420% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 169 bread & rolls SKUs from companies such as Qbake, Carrefour and Wooden Bakery that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Carrefour Qatar offered lowest prices of the total SKUs within the bread & rolls category from October through December 2023, followed by Family and Lulu-Qatar. According to the analysis, the price range of $5 and below was the most competitive, with 142 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Carrefour Qatar had greatest share of lowest prices for individual SKUs in bread & rolls in Qatar in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for bread & rolls category by the retailers tracked by GlobalData. Among variants, the tracker revealed white bread and brown bread as the most popular (by number of SKUs) bread & rolls variants. These were priced 41.64% lower than the average price of a bread & rolls SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Carrefour Qatar, Family, Lulu-Qatar, PANDA QATAR and Getit. According to the analysis, Getit had the lowest average unit price, while the retailer with the widest product assortment was Carrefour Qatar.

The report brings attention to the intricate pricing dynamics within the bread & rolls market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Carrefour Qatar, Family and Lulu-Qatar stood out as prominent e-retailers, providing competitive pricing for a substantial number of bread & rolls SKUs. However, to comprehensively grasp bread & rolls market in Qatar, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Qatar bread & rolls market, buy the report here.

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