Bread & rolls inflation in the US stood at 0.030% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 405 bread & rolls SKUs from companies such as Pepperidge Farm, Wegmans and Lidl that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Wegmans offered lowest prices of the total SKUs within the bread & rolls category from April through June 2023, followed by Coborns Delivers and Hannaford. According to the analysis, the price range of $5 and below was the most competitive, with 276 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Wegmans had greatest share of lowest prices for individual SKUs in bread & rolls in the US in Q2 2023.

Analysis of the quarterly price data showed that Hannaford offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed garlic; bread and hamburger buns as the most popular (by number of SKUs) bread & rolls variants. These were priced 31.36% lower than the average price of a bread & rolls SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Wegmans, Coborns Delivers, Hannaford, LIDLUS and Target. According to the analysis, LIDLUS had the lowest average unit price, while the retailer with the widest product assortment was Wegmans.

The report brings attention to the intricate pricing dynamics within the bread & rolls market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Wegmans, Coborns Delivers and Hannaford stood out as prominent e-retailers, providing competitive pricing for a substantial number of bread & rolls SKUs. However, to comprehensively grasp bread & rolls market in the US, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the US bread & rolls market, buy the report here.

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