Butter & spreadable fats inflation in China stood at -5.150% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 13 butter & spreadable fats SKUs from companies such as Président, Anchor and Lurpak that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that GZ Grocery offered lowest prices of the total SKUs within the butter & spreadable fats category from October through December 2023, followed by My dmart and . According to the analysis, the price range of $5 and $10 was the most competitive, with 7 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, GZ Grocery had greatest share of lowest prices for individual SKUs in butter & spreadable fats in China in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for butter & spreadable fats category by the retailers tracked by GlobalData. Among variants, the tracker revealed unsalted; butter and french; unsalted; butter as the most popular (by number of SKUs) butter & spreadable fats variants. These were priced 51.72% higher than the average price of a butter & spreadable fats SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were GZ Grocery, My dmart, , and . According to the analysis, My dmart had the lowest average unit price, while the retailer with the widest product assortment was GZ Grocery.

The report brings attention to the intricate pricing dynamics within the butter & spreadable fats market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, GZ Grocery, My dmart and stood out as prominent e-retailers, providing competitive pricing for a substantial number of butter & spreadable fats SKUs. However, to comprehensively grasp butter & spreadable fats market in China, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the China butter & spreadable fats market, buy the report here.

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