Butter & spreadable fats inflation in Switzerland stood at 22.400% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 21 butter & spreadable fats SKUs from companies such as Migros Bio, Delice and Floralp that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that MIGROS ONLINE offered lowest prices of the total SKUs within the butter & spreadable fats category from October through December 2023, followed by Coop At Home and Volg Shop. According to the analysis, the price range of $5 and below was the most competitive, with 12 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, MIGROS ONLINE had greatest share of lowest prices for individual SKUs in butter & spreadable fats in Switzerland in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for butter & spreadable fats category by the retailers tracked by GlobalData. Among variants, the tracker revealed margarine and premium; butter as the most popular (by number of SKUs) butter & spreadable fats variants. These were priced 12.95% higher than the average price of a butter & spreadable fats SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were MIGROS ONLINE, Coop At Home, Volg Shop, and . According to the analysis, Volg Shop had the lowest average unit price, while the retailer with the widest product assortment was MIGROS ONLINE.

The report brings attention to the intricate pricing dynamics within the butter & spreadable fats market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, MIGROS ONLINE, Coop At Home and Volg Shop stood out as prominent e-retailers, providing competitive pricing for a substantial number of butter & spreadable fats SKUs. However, to comprehensively grasp butter & spreadable fats market in Switzerland, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Switzerland butter & spreadable fats market, buy the report here.

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