Butter & spreadable fats inflation in the UAE stood at 0.030% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 95 butter & spreadable fats SKUs from companies such as Lurpak, Almarai and Elle & Vire that were sold by e-retailers. Buy the report here.

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Choithrams offered the lowest prices of the total SKUs within the butter & spreadable fats category from April through June 2023, followed by Lulu Webstore and Trolley. According to the analysis, the price range of $5 and $10 was the most competitive, with 45 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Choithrams had the greatest share of lowest prices for individual SKUs in butter & spreadable fats in the UAE in Q2 2023.

Analysis of the quarterly price data showed that no discounts were offered for butter & spreadable fats category by the retailers tracked by GlobalData. Among variants, the tracker revealed unsalted; butter and salted; butter as the most popular (by number of SKUs) butter & spreadable fats variants. These were priced 12.58% higher than the average price of a butter & spreadable fats SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Choithrams, Lulu Webstore, Trolley, Supermart and Organic And Real. According to the analysis, Lulu Webstore had the lowest average unit price, while the retailer with the widest product assortment was Choithrams.

The report brings attention to the intricate pricing dynamics within the butter & spreadable fats market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Choithrams, Lulu Webstore and Trolley stood out as prominent e-retailers, providing competitive pricing for a substantial number of butter & spreadable fats SKUs. However, to comprehensively grasp the butter & spreadable fats market in the UAE, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the UAE's butter & spreadable fats market, buy the report here.

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