Cakes, pastries & sweet pies inflation in China stood at -21.200% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 215 cakes, pastries & sweet pies SKUs from companies such as Dao Xiang Cun, Tannuan and Bestore that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that QX-era offered lowest prices of the total SKUs within the cakes, pastries & sweet pies category from April through June 2024, followed by RT-MART and Gome. According to the analysis, the price range of $5 and below was the most competitive, with 156 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, QX-era had greatest share of lowest prices for individual SKUs in cakes, pastries & sweet pies in China in Q2 2024.
Analysis of the quarterly price data showed that RT-MART offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed pineapple cake and egg; cake as the most popular (by number of SKUs) cakes, pastries & sweet pies variants. These were priced 38.39% lower than the average price of a cakes, pastries & sweet pies SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were QX-era, RT-MART, Gome, Epermarket and GZ Grocery. According to the analysis, Epermarket had the lowest average unit price, while the retailer with the widest product assortment was QX-era.
The report brings attention to the intricate pricing dynamics within the cakes, pastries & sweet pies market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, QX-era, RT-MART and Gome stood out as prominent e-retailers, providing competitive pricing for a substantial number of cakes, pastries & sweet pies SKUs. However, to comprehensively grasp cakes, pastries & sweet pies market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China cakes, pastries & sweet pies market, buy the report here.
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