Cakes, pastries & sweet pies inflation in France stood at 3.510% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 145 cakes, pastries & sweet pies SKUs from companies such as Magasin U, Biscuiterie de Provence and Brioche Pasquier that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that la Belle Vie offered lowest prices of the total SKUs within the cakes, pastries & sweet pies category from October through December 2023, followed by Greenwiz and . According to the analysis, the price range of $5 and below was the most competitive, with 81 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, la Belle Vie had greatest share of lowest prices for individual SKUs in cakes, pastries & sweet pies in France in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for cakes, pastries & sweet pies category by the retailers tracked by GlobalData. Among variants, the tracker revealed fruit cake and nantais cake as the most popular (by number of SKUs) cakes, pastries & sweet pies variants. These were priced 55.07% higher than the average price of a cakes, pastries & sweet pies SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were la Belle Vie, Greenwiz, , and . According to the analysis, la Belle Vie had the lowest average unit price, while the retailer with the widest product assortment was la Belle Vie.
The report brings attention to the intricate pricing dynamics within the cakes, pastries & sweet pies market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, la Belle Vie, Greenwiz and stood out as prominent e-retailers, providing competitive pricing for a substantial number of cakes, pastries & sweet pies SKUs. However, to comprehensively grasp cakes, pastries & sweet pies market in France, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the France cakes, pastries & sweet pies market, buy the report here.