Cakes, pastries & sweet pies inflation in Germany stood at -0.450% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 26 cakes, pastries & sweet pies SKUs from companies such as Bahlsen, Niederegger and Alnatura that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that World Of Sweets offered lowest prices of the total SKUs within the cakes, pastries & sweet pies category from January through March 2024, followed by Alnatura and EDEKA 24. According to the analysis, the price range of $5 and below was the most competitive, with 19 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, World Of Sweets had greatest share of lowest prices for individual SKUs in cakes, pastries & sweet pies in Germany in Q1 2024.
Analysis of the quarterly price data showed that no discounts were offered for cakes, pastries & sweet pies category by the retailers tracked by GlobalData. Among variants, the tracker revealed marble; cake and lemon; cake as the most popular (by number of SKUs) cakes, pastries & sweet pies variants. These were priced 0.68% higher than the average price of a cakes, pastries & sweet pies SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were World Of Sweets, Alnatura, EDEKA 24, Rossmann and Aldi. According to the analysis, Rossmann had the lowest average unit price, while the retailer with the widest product assortment was World Of Sweets.
The report brings attention to the intricate pricing dynamics within the cakes, pastries & sweet pies market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, World Of Sweets, Alnatura and EDEKA 24 stood out as prominent e-retailers, providing competitive pricing for a substantial number of cakes, pastries & sweet pies SKUs. However, to comprehensively grasp cakes, pastries & sweet pies market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany cakes, pastries & sweet pies market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
