Cakes, pastries & sweet pies inflation in South Africa stood at 4.980% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 42 cakes, pastries & sweet pies SKUs from companies such as Woolworths Food, Tinkies and Woolworths that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Woolworths-South Africa offered lowest prices of the total SKUs within the cakes, pastries & sweet pies category from October through December 2023, followed by Pick n Pay and Makro. According to the analysis, the price range of $5 and below was the most competitive, with 29 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Woolworths-South Africa had greatest share of lowest prices for individual SKUs in cakes, pastries & sweet pies in South Africa in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for cakes, pastries & sweet pies category by the retailers tracked by GlobalData. Among variants, the tracker revealed black forest and chocolate; mousse as the most popular (by number of SKUs) cakes, pastries & sweet pies variants. These were priced 32.57% higher than the average price of a cakes, pastries & sweet pies SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Woolworths-South Africa, Pick n Pay, Makro, and . According to the analysis, Makro had the lowest average unit price, while the retailer with the widest product assortment was Woolworths-South Africa.

The report brings attention to the intricate pricing dynamics within the cakes, pastries & sweet pies market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Woolworths-South Africa, Pick n Pay and Makro stood out as prominent e-retailers, providing competitive pricing for a substantial number of cakes, pastries & sweet pies SKUs. However, to comprehensively grasp cakes, pastries & sweet pies market in South Africa, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the South Africa cakes, pastries & sweet pies market, buy the report here.

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