Cakes, pastries & sweet pies inflation in the US stood at 0.030% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 381 cakes, pastries & sweet pies SKUs from companies such as Pop Tarts, Little Debbie and Wegmans that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Hannaford offered lowest prices of the total SKUs within the cakes, pastries & sweet pies category from April through June 2023, followed by Wegmans and Coborns Delivers. According to the analysis, the price range of $5 and below was the most competitive, with 202 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Hannaford had greatest share of lowest prices for individual SKUs in cakes, pastries & sweet pies in the US in Q2 2023.

Analysis of the quarterly price data showed that Hannaford offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed apple; pie and original; ice cream cake as the most popular (by number of SKUs) cakes, pastries & sweet pies variants. These were priced 46% higher than the average price of a cakes, pastries & sweet pies SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Hannaford, Wegmans, Coborns Delivers, Target and GermanShop24. According to the analysis, Coborns Delivers had the lowest average unit price, while the retailer with the widest product assortment was Hannaford.

The report brings attention to the intricate pricing dynamics within the cakes, pastries & sweet pies market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Hannaford, Wegmans and Coborns Delivers stood out as prominent e-retailers, providing competitive pricing for a substantial number of cakes, pastries & sweet pies SKUs. However, to comprehensively grasp cakes, pastries & sweet pies market in the US, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the US cakes, pastries & sweet pies market, buy the report here.

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