Cereal bars inflation in Brazil stood at 87.230% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 125 cereal bars SKUs from companies such as Ritter, Nutry and &Joy that were sold by e-retailers. Buy the report here.

Smarter leaders trust GlobalData

Report-cover

Premium Insights Quarterly Cereal Bars pricing trends in Brazil

Buy the Report

Premium Insights

The gold standard of business intelligence.

Find out more

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Shoppe offered lowest prices of the total SKUs within the cereal bars category from October through December 2023, followed by Supermercado Pereira and Delivery Extra. According to the analysis, the price range of $5 and below was the most competitive, with 60 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Shoppe had greatest share of lowest prices for individual SKUs in cereal bars in Brazil in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for cereal bars category by the retailers tracked by GlobalData. Among variants, the tracker revealed chocolate & strawberry and chocolate & hazelnut as the most popular (by number of SKUs) cereal bars variants. These were priced 16.07% higher than the average price of a cereal bars SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Shoppe, Supermercado Pereira, Delivery Extra, Angeloni and Muffato. According to the analysis, Shoppe had the lowest average unit price, while the retailer with the widest product assortment was Shoppe.

The report brings attention to the intricate pricing dynamics within the cereal bars market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Shoppe, Supermercado Pereira and Delivery Extra stood out as prominent e-retailers, providing competitive pricing for a substantial number of cereal bars SKUs. However, to comprehensively grasp cereal bars market in Brazil, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Brazil cereal bars market, buy the report here.

Premium Insights

From

The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.

GlobalData

GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.