Cereal bars inflation in China stood at 2.130% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 38 cereal bars SKUs from companies such as Natural Valley, Nature Valley and Nice & Natural that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Cereal Bars pricing trends in China

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Epermarket offered lowest prices of the total SKUs within the cereal bars category from October through December 2023, followed by GZ Grocery and RT-MART. According to the analysis, the price range of $5 and below was the most competitive, with 38 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Epermarket had greatest share of lowest prices for individual SKUs in cereal bars in China in Q4 2023.

Analysis of the quarterly price data showed that RT-MART offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed chocolate and banana & chocolate as the most popular (by number of SKUs) cereal bars variants. These were priced 14.45% higher than the average price of a cereal bars SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Epermarket, GZ Grocery, RT-MART, and . According to the analysis, RT-MART had the lowest average unit price, while the retailer with the widest product assortment was Epermarket.

The report brings attention to the intricate pricing dynamics within the cereal bars market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Epermarket, GZ Grocery and RT-MART stood out as prominent e-retailers, providing competitive pricing for a substantial number of cereal bars SKUs. However, to comprehensively grasp cereal bars market in China, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the China cereal bars market, buy the report here.

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