Cereal bars inflation in Israel stood at 0.001% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 16 cereal bars SKUs from companies such as Nestle Fitness, Telma’s and Corny that were sold by e-retailers. Buy the report here.

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Keshet Teamim offered the lowest prices of the total SKUs within the cereal bars category from April through June 2023, followed by Yeinot Bitan and Israeli Supermarket Online. According to the analysis, the price range of $5 and below was the most competitive, with 16 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Keshet Teamim had the greatest share of lowest prices for individual SKUs in cereal bars in Israel in Q2 2023.

Analysis of the quarterly price data showed that no discounts were offered for cereal bars category by the retailers tracked by GlobalData. Among variants, the tracker revealed cereal, milk chocolate & nuts and cereal, lemon & white chocolate as the most popular (by number of SKUs) cereal bars variants. These were priced 0.16% higher than the average price of a cereal bars SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Keshet Teamim, Yeinot Bitan, Israeli Supermarket Online, and . According to the analysis, Israeli Supermarket Online had the lowest average unit price, while the retailer with the widest product assortment was Keshet Teamim.

The report brings attention to the intricate pricing dynamics within the cereal bars market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Keshet Teamim, Yeinot Bitan and Israeli Supermarket Online stood out as prominent e-retailers, providing competitive pricing for a substantial number of cereal bars SKUs. However, to comprehensively grasp the cereal bars market in Israel, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Israel's cereal bars market, buy the report here.

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