Cereal bars inflation in Qatar stood at 5.380% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 58 cereal bars SKUs from companies such as Nature Valley, All Natural Bakery and Carman’s that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Carrefour Qatar offered lowest prices of the total SKUs within the cereal bars category from October through December 2023, followed by Lulu-Qatar and Family. According to the analysis, the price range of $5 and below was the most competitive, with 50 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Carrefour Qatar had greatest share of lowest prices for individual SKUs in cereal bars in Qatar in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for cereal bars category by the retailers tracked by GlobalData. Among variants, the tracker revealed chocolate and strawberry as the most popular (by number of SKUs) cereal bars variants. These were priced 9.44% higher than the average price of a cereal bars SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Carrefour Qatar, Lulu-Qatar, Family, PANDA QATAR and . According to the analysis, PANDA QATAR had the lowest average unit price, while the retailer with the widest product assortment was Carrefour Qatar.

The report brings attention to the intricate pricing dynamics within the cereal bars market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Carrefour Qatar, Lulu-Qatar and Family stood out as prominent e-retailers, providing competitive pricing for a substantial number of cereal bars SKUs. However, to comprehensively grasp cereal bars market in Qatar, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Qatar cereal bars market, buy the report here.

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