Cereal bars inflation in the UK stood at 0.010% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 264 cereal bars SKUs from companies such as Nakd, Nature Valley and Alpen that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Holland And Barrett offered lowest prices of the total SKUs within the cereal bars category from April through June 2023, followed by ASDA and Bestway. According to the analysis, the price range of $5 and below was the most competitive, with 254 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Holland And Barrett had greatest share of lowest prices for individual SKUs in cereal bars in the UK in Q2 2023.
Analysis of the quarterly price data showed that Boots offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed crunchy; honey & oats and salted; caramel as the most popular (by number of SKUs) cereal bars variants. These were priced 5.13% higher than the average price of a cereal bars SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Holland And Barrett, ASDA, Bestway, Tesco and Ocado. According to the analysis, Poundland had the lowest average unit price, while the retailer with the widest product assortment was Holland And Barrett.
The report brings attention to the intricate pricing dynamics within the cereal bars market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Holland And Barrett, ASDA and Bestway stood out as prominent e-retailers, providing competitive pricing for a substantial number of cereal bars SKUs. However, to comprehensively grasp cereal bars market in the UK, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the UK cereal bars market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
