Cheese inflation in Germany stood at 1.590% in Q3 2024, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q3 2024, GlobalData monitored the pricing of 57 cheese SKUs from companies such as Alnatura, Milkana and HOFBURGER that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Alnatura offered lowest prices of the total SKUs within the cheese category from July through September 2024, followed by EDEKA 24 and Aldi. According to the analysis, the price range of $5 and below was the most competitive, with 53 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Alnatura had greatest share of lowest prices for individual SKUs in cheese in Germany in Q3 2024.
Analysis of the quarterly price data showed that no discounts were offered for cheese category by the retailers tracked by GlobalData. Among variants, the tracker revealed cream and 48% fat; gouda as the most popular (by number of SKUs) cheese variants. These were priced 13.61% lower than the average price of a cheese SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Alnatura, EDEKA 24, Aldi, Rossmann and . According to the analysis, Aldi had the lowest average unit price, while the retailer with the widest product assortment was Alnatura.
The report brings attention to the intricate pricing dynamics within the cheese market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Alnatura, EDEKA 24 and Aldi stood out as prominent e-retailers, providing competitive pricing for a substantial number of cheese SKUs. However, to comprehensively grasp cheese market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany cheese market, buy the report here.
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