Cheese inflation in Singapore stood at -2.010% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 202 cheese SKUs from companies such as Emborg, Arla and Président that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Cold Storage offered lowest prices of the total SKUs within the cheese category from April through June 2024, followed by FairPrice and QOO10. According to the analysis, the price range of $5 and $10 was the most competitive, with 111 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Cold Storage had greatest share of lowest prices for individual SKUs in cheese in Singapore in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed mascarpone and cheddar as the most popular (by number of SKUs) cheese variants. These were priced 37.78% higher than the average price of a cheese SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Cold Storage, FairPrice, QOO10, NULL and NULL. According to the analysis, QOO10 had the lowest average unit price, while the retailer with the widest product assortment was Cold Storage.
The report brings attention to the intricate pricing dynamics within the cheese market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Cold Storage, FairPrice and QOO10 stood out as prominent e-retailers, providing competitive pricing for a substantial number of cheese SKUs. However, to comprehensively grasp cheese market in Singapore, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Singapore cheese market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
