Chocolate inflation in France stood at 16.370% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 62 chocolate SKUs from companies such as Bonneterre, Kaoka and Ethiquable that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Greenwiz offered lowest prices of the total SKUs within the chocolate category from October through December 2023, followed by la Belle Vie and . According to the analysis, the price range of $5 and below was the most competitive, with 50 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Greenwiz had greatest share of lowest prices for individual SKUs in chocolate in France in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for chocolate category by the retailers tracked by GlobalData. Among variants, the tracker revealed hazelnut; dark and 80% cocoa; dark as the most popular (by number of SKUs) chocolate variants. These were priced 11.39% higher than the average price of a chocolate SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Greenwiz, la Belle Vie, , and . According to the analysis, la Belle Vie had the lowest average unit price, while the retailer with the widest product assortment was Greenwiz.

The report brings attention to the intricate pricing dynamics within the chocolate market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Greenwiz, la Belle Vie and stood out as prominent e-retailers, providing competitive pricing for a substantial number of chocolate SKUs. However, to comprehensively grasp chocolate market in France, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the France chocolate market, buy the report here.

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