Chocolate inflation in Germany stood at -8.470% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 218 chocolate SKUs from companies such as Alnatura, Kitkat and Knoppers that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that World Of Sweets offered lowest prices of the total SKUs within the chocolate category from October through December 2023, followed by Kaufland and Alnatura. According to the analysis, the price range of $5 and below was the most competitive, with 170 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, World Of Sweets had greatest share of lowest prices for individual SKUs in chocolate in Germany in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for chocolate category by the retailers tracked by GlobalData. Among variants, the tracker revealed white and assorted as the most popular (by number of SKUs) chocolate variants. These were priced 55.54% higher than the average price of a chocolate SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were World Of Sweets, Kaufland, Alnatura, Aldi and EDEKA 24. According to the analysis, Alnatura had the lowest average unit price, while the retailer with the widest product assortment was World Of Sweets.
The report brings attention to the intricate pricing dynamics within the chocolate market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, World Of Sweets, Kaufland and Alnatura stood out as prominent e-retailers, providing competitive pricing for a substantial number of chocolate SKUs. However, to comprehensively grasp chocolate market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany chocolate market, buy the report here.