Chocolate inflation in Israel stood at 0.150% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 36 chocolate SKUs from companies such as Klik, Lindt Excellence and Elite that were sold by e-retailers. Buy the report here.

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Yeinot Bitan offered the lowest prices of the total SKUs within the chocolate category from April through June 2023, followed by Israeli Kosher and Israeli Supermarket Online. According to the analysis, the price range of $5 and below was the most competitive, with 31 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Yeinot Bitan had the greatest share of lowest prices for individual SKUs in chocolate in Israel in Q2 2023.

Analysis of the quarterly price data showed that no discounts were offered for chocolate category by the retailers tracked by GlobalData. Among variants, the tracker revealed milk and xl; milk as the most popular (by number of SKUs) chocolate variants. These were priced 16.77% lower than the average price of a chocolate SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Yeinot Bitan, Israeli Kosher, Israeli Supermarket Online, and . According to the analysis, Israeli Supermarket Online had the lowest average unit price, while the retailer with the widest product assortment was Yeinot Bitan.

The report brings attention to the intricate pricing dynamics within the chocolate market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Yeinot Bitan, Israeli Kosher and Israeli Supermarket Online stood out as prominent e-retailers, providing competitive pricing for a substantial number of chocolate SKUs. However, to comprehensively grasp the chocolate market in Israel, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Israel's chocolate market, buy the report here.

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