Chocolate inflation in Japan stood at 3.290% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 560 chocolate SKUs from companies such as Dairy Milk, Kitkat and Marks & Spencer that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Chocolate pricing trends in Japan

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Amazon Japan offered lowest prices of the total SKUs within the chocolate category from October through December 2023, followed by Zenplus and The Flying Pig. According to the analysis, the price range of $20 and $50 was the most competitive, with 146 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Amazon Japan had greatest share of lowest prices for individual SKUs in chocolate in Japan in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for chocolate category by the retailers tracked by GlobalData. Among variants, the tracker revealed milk and dark as the most popular (by number of SKUs) chocolate variants. These were priced 31.06% lower than the average price of a chocolate SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Amazon Japan, Zenplus, The Flying Pig, Costco Japan and Seiyu. According to the analysis, Seiyu had the lowest average unit price, while the retailer with the widest product assortment was Amazon Japan.

The report brings attention to the intricate pricing dynamics within the chocolate market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Amazon Japan, Zenplus and The Flying Pig stood out as prominent e-retailers, providing competitive pricing for a substantial number of chocolate SKUs. However, to comprehensively grasp chocolate market in Japan, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Japan chocolate market, buy the report here.

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