Chocolate inflation in Poland stood at -20.710% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 372 chocolate SKUs from companies such as E.Wedel, Milka and Mieszko that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Chocolate pricing trends in Poland

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Auchan Poland offered lowest prices of the total SKUs within the chocolate category from October through December 2023, followed by Barbora Poland and Leclerc. According to the analysis, the price range of $5 and below was the most competitive, with 315 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Auchan Poland had greatest share of lowest prices for individual SKUs in chocolate in Poland in Q4 2023.

Analysis of the quarterly price data showed that Rossmann Poland offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed milk and praline as the most popular (by number of SKUs) chocolate variants. These were priced 24.84% lower than the average price of a chocolate SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Auchan Poland, Barbora Poland, Leclerc, Frisco and Rossmann Poland. According to the analysis, Odeo had the lowest average unit price, while the retailer with the widest product assortment was Auchan Poland.

The report brings attention to the intricate pricing dynamics within the chocolate market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Auchan Poland, Barbora Poland and Leclerc stood out as prominent e-retailers, providing competitive pricing for a substantial number of chocolate SKUs. However, to comprehensively grasp chocolate market in Poland, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Poland chocolate market, buy the report here.

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