Cookies (sweet biscuits) inflation in Canada stood at -32.490% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 350 cookies (sweet biscuits) SKUs from companies such as Compliments, President’s Choice and Voortman Bakery that were sold by e-retailers. Buy the report here.

Smarter leaders trust GlobalData

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Voila offered lowest prices of the total SKUs within the cookies (sweet biscuits) category from October through December 2023, followed by Atlantic SuperMarket and Real Candian Superstore. According to the analysis, the price range of $5 and below was the most competitive, with 283 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Voila had greatest share of lowest prices for individual SKUs in cookies (sweet biscuits) in Canada in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for cookies (sweet biscuits) category by the retailers tracked by GlobalData. Among variants, the tracker revealed chocolate chip and oatmeal & raisin as the most popular (by number of SKUs) cookies (sweet biscuits) variants. These were priced 44.69% lower than the average price of a cookies (sweet biscuits) SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Voila, Atlantic SuperMarket, Real Candian Superstore, Plantx Canada and Valu Mart. According to the analysis, Atlantic SuperMarket had the lowest average unit price, while the retailer with the widest product assortment was Voila.

The report brings attention to the intricate pricing dynamics within the cookies (sweet biscuits) market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Voila, Atlantic SuperMarket and Real Candian Superstore stood out as prominent e-retailers, providing competitive pricing for a substantial number of cookies (sweet biscuits) SKUs. However, to comprehensively grasp cookies (sweet biscuits) market in Canada, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Canada cookies (sweet biscuits) market, buy the report here.

Premium Insights

From

The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.

GlobalData

GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.