Cookies (sweet biscuits) inflation in Israel stood at 0.060% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 124 cookies (sweet biscuits) SKUs from companies such as Osem, Man and Elite that were sold by e-retailers. Buy the report here.

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Keshet Teamim offered the lowest prices of the total SKUs within the cookies (sweet biscuits) category from April through June 2023, followed by Israeli Supermarket Online and Israeli Kosher. According to the analysis, the price range of $5 and below was the most competitive, with 109 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Keshet Teamim had the greatest share of lowest prices for individual SKUs in cookies (sweet biscuits) in Israel in Q2 2023.

Analysis of the quarterly price data showed that no discounts were offered for cookies (sweet biscuits) category by the retailers tracked by GlobalData. Among variants, the tracker revealed chocolate; wafer and vanilla; wafer as the most popular (by number of SKUs) cookies (sweet biscuits) variants. These were priced 60.3% lower than the average price of a cookies (sweet biscuits) SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Keshet Teamim, Israeli Supermarket Online, Israeli Kosher, Yeinot Bitan and . According to the analysis, Israeli Supermarket Online had the lowest average unit price, while the retailer with the widest product assortment was Keshet Teamim.

The report brings attention to the intricate pricing dynamics within the cookies (sweet biscuits) market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Keshet Teamim, Israeli Supermarket Online and Israeli Kosher stood out as prominent e-retailers, providing competitive pricing for a substantial number of cookies (sweet biscuits) SKUs. However, to comprehensively grasp the cookies (sweet biscuits) market in Israel, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Israel's cookies (sweet biscuits) market, buy the report here.

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