Cookies (sweet biscuits) inflation in Saudi Arabia stood at -4.140% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 276 cookies (sweet biscuits) SKUs from companies such as Loacker, Deemah and Carrefour that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Carrefour offered lowest prices of the total SKUs within the cookies (sweet biscuits) category from January through March 2024, followed by Danube and Souq-Saudi Arabia. According to the analysis, the price range of $5 and below was the most competitive, with 196 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Carrefour had greatest share of lowest prices for individual SKUs in cookies (sweet biscuits) in Saudi Arabia in Q1 2024.
Analysis of the quarterly price data showed that no discounts were offered for cookies (sweet biscuits) category by the retailers tracked by GlobalData. Among variants, the tracker revealed tea and chocolate as the most popular (by number of SKUs) cookies (sweet biscuits) variants. These were priced 14.7% lower than the average price of a cookies (sweet biscuits) SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Carrefour, Danube, Souq-Saudi Arabia, Othaim Markets and . According to the analysis, Othaim Markets had the lowest average unit price, while the retailer with the widest product assortment was Carrefour.
The report brings attention to the intricate pricing dynamics within the cookies (sweet biscuits) market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Carrefour, Danube and Souq-Saudi Arabia stood out as prominent e-retailers, providing competitive pricing for a substantial number of cookies (sweet biscuits) SKUs. However, to comprehensively grasp cookies (sweet biscuits) market in Saudi Arabia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Saudi Arabia cookies (sweet biscuits) market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
