Cookies (sweet biscuits) inflation in the US stood at 0.002% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 677 cookies (sweet biscuits) SKUs from companies such as Pepperidge Farm, Oreo and Lidl that were sold by e-retailers. Buy the report here.

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Wegmans offered the lowest prices of the total SKUs within the cookies (sweet biscuits) category from April through June 2023, followed by Hannaford and Target. According to the analysis, the price range of $5 and below was the most competitive, with 469 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Wegmans had the greatest share of lowest prices for individual SKUs in cookies (sweet biscuits) in the US in Q2 2023.

Analysis of the quarterly price data showed that Hannaford offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed chocolate chip and peanut butter as the most popular (by number of SKUs) cookies (sweet biscuits) variants. These were priced 55% higher than the average price of a cookies (sweet biscuits) SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Wegmans, Hannaford, Target, Coborns Delivers and LIDLUS. According to the analysis, LIDLUS had the lowest average unit price, while the retailer with the widest product assortment was Wegmans.

The report brings attention to the intricate pricing dynamics within the cookies (sweet biscuits) market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Wegmans, Hannaford and Target stood out as prominent e-retailers, providing competitive pricing for a substantial number of cookies (sweet biscuits) SKUs. However, to comprehensively grasp the cookies (sweet biscuits) market in the US, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the US's cookies (sweet biscuits) market, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.