Cream inflation in Switzerland stood at 10.560% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 18 cream SKUs from companies such as Migros Bio, M-Classic and Aha! that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that MIGROS ONLINE offered lowest prices of the total SKUs within the cream category from October through December 2023, followed by Volg Shop and . According to the analysis, the price range of $5 and below was the most competitive, with 14 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, MIGROS ONLINE had greatest share of lowest prices for individual SKUs in cream in Switzerland in Q4 2023.

Analysis of the quarterly price data showed that MIGROS ONLINE offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed sour and cooking as the most popular (by number of SKUs) cream variants. These were priced 21.08% higher than the average price of a cream SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were MIGROS ONLINE, Volg Shop, , and . According to the analysis, Volg Shop had the lowest average unit price, while the retailer with the widest product assortment was MIGROS ONLINE.

The report brings attention to the intricate pricing dynamics within the cream market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, MIGROS ONLINE, Volg Shop and stood out as prominent e-retailers, providing competitive pricing for a substantial number of cream SKUs. However, to comprehensively grasp cream market in Switzerland, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Switzerland cream market, buy the report here.

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