Cream inflation in the UK stood at -0.050% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 44 cream SKUs from companies such as ASDA Extra Special, Elmlea and Yeo Valley Organic that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that ASDA offered lowest prices of the total SKUs within the cream category from April through June 2023, followed by Ocado and Tesco. According to the analysis, the price range of $5 and below was the most competitive, with 42 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, ASDA had greatest share of lowest prices for individual SKUs in cream in the UK in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for cream category by the retailers tracked by GlobalData. Among variants, the tracker revealed double cream and single cream as the most popular (by number of SKUs) cream variants. These were priced 41.19% lower than the average price of a cream SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were ASDA, Ocado, Tesco, Bestway and Iceland. According to the analysis, ASDA had the lowest average unit price, while the retailer with the widest product assortment was ASDA.
The report brings attention to the intricate pricing dynamics within the cream market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, ASDA, Ocado and Tesco stood out as prominent e-retailers, providing competitive pricing for a substantial number of cream SKUs. However, to comprehensively grasp cream market in the UK, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the UK cream market, buy the report here.