Dried & instant noodles inflation in the UAE stood at -0.001% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 96 dried & instant noodles SKUs from companies such as Indomie, Maggi and Lucky Me! that were sold by e-retailers. Buy the report here.

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Choithrams offered the lowest prices of the total SKUs within the dried & instant noodles category from April through June 2023, followed by Lulu Webstore and Trolley. According to the analysis, the price range of $5 and below was the most competitive, with 94 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Choithrams had the greatest share of lowest prices for individual SKUs in dried & instant noodles in the UAE in Q2 2023.

Analysis of the quarterly price data showed that no discounts were offered for dried & instant noodles category by the retailers tracked by GlobalData. Among variants, the tracker revealed special chicken; instant and chicken; instant as the most popular (by number of SKUs) dried & instant noodles variants. These were priced 0.72% lower than the average price of a dried & instant noodles SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Choithrams, Lulu Webstore, Trolley, Supermart and . According to the analysis, Trolley had the lowest average unit price, while the retailer with the widest product assortment was Choithrams.

The report brings attention to the intricate pricing dynamics within the dried & instant noodles market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Choithrams, Lulu Webstore and Trolley stood out as prominent e-retailers, providing competitive pricing for a substantial number of dried & instant noodles SKUs. However, to comprehensively grasp the dried & instant noodles market in the UAE, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the UAE's dried & instant noodles market, buy the report here.

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