Energy bars inflation in Saudi Arabia stood at -1.080% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q1 2024, GlobalData monitored the pricing of 7 energy bars SKUs from companies such as Barebells, Nature Valley and Quest Nutrition that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Danube offered lowest prices of the total SKUs within the energy bars category from January through March 2024, followed by Carrefour and Souq-Saudi Arabia. According to the analysis, the price range of $5 and below was the most competitive, with 5 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Danube had greatest share of lowest prices for individual SKUs in energy bars in Saudi Arabia in Q1 2024.
Analysis of the quarterly price data showed that no discounts were offered for energy bars category by the retailers tracked by GlobalData. Among variants, the tracker revealed chocolate; cereal and cookies & cream; protein bar as the most popular (by number of SKUs) energy bars variants. These were priced 14.84% lower than the average price of a energy bars SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Danube, Carrefour, Souq-Saudi Arabia, and . According to the analysis, Carrefour had the lowest average unit price, while the retailer with the widest product assortment was Danube.
The report brings attention to the intricate pricing dynamics within the energy bars market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Danube, Carrefour and Souq-Saudi Arabia stood out as prominent e-retailers, providing competitive pricing for a substantial number of energy bars SKUs. However, to comprehensively grasp energy bars market in Saudi Arabia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Saudi Arabia energy bars market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
