Ethnic/traditional snacks inflation in India stood at -1.270% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 146 ethnic/traditional snacks SKUs from companies such as Haldiram’s, Tasties and Bikano that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Big Basket offered lowest prices of the total SKUs within the ethnic/traditional snacks category from October through December 2023, followed by Spar India and Jiomart. According to the analysis, the price range of $5 and below was the most competitive, with 140 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Big Basket had greatest share of lowest prices for individual SKUs in ethnic/traditional snacks in India in Q4 2023.
Analysis of the quarterly price data showed that Spar India offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed salted; aloo bhujia and bhujia sev as the most popular (by number of SKUs) ethnic/traditional snacks variants. These were priced 38.66% lower than the average price of a ethnic/traditional snacks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Big Basket, Spar India, Jiomart, Natures Basket and . According to the analysis, Big Basket had the lowest average unit price, while the retailer with the widest product assortment was Big Basket.
The report brings attention to the intricate pricing dynamics within the ethnic/traditional snacks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Big Basket, Spar India and Jiomart stood out as prominent e-retailers, providing competitive pricing for a substantial number of ethnic/traditional snacks SKUs. However, to comprehensively grasp ethnic/traditional snacks market in India, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the India ethnic/traditional snacks market, buy the report here.