Fish & seafood inflation in Australia stood at 17.920% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 286 fish & seafood SKUs from companies such as Fish in the Family, Coles and Birds Eye that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Coles offered lowest prices of the total SKUs within the fish & seafood category from October through December 2023, followed by Harris Farm and International Groceries. According to the analysis, the price range of $5 and $10 was the most competitive, with 137 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Coles had greatest share of lowest prices for individual SKUs in fish & seafood in Australia in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for fish & seafood category by the retailers tracked by GlobalData. Among variants, the tracker revealed tasmanian; smoked; salmon and smoked; salmon as the most popular (by number of SKUs) fish & seafood variants. These were priced 0.27% higher than the average price of a fish & seafood SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Coles, Harris Farm, International Groceries, and . According to the analysis, International Groceries had the lowest average unit price, while the retailer with the widest product assortment was Coles.
The report brings attention to the intricate pricing dynamics within the fish & seafood market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Coles, Harris Farm and International Groceries stood out as prominent e-retailers, providing competitive pricing for a substantial number of fish & seafood SKUs. However, to comprehensively grasp fish & seafood market in Australia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Australia fish & seafood market, buy the report here.