Fish & seafood inflation in Brazil stood at -8.580% in Q3 2024, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q3 2024, GlobalData monitored the pricing of 25 fish & seafood SKUs from companies such as Gomes Da Costa, Qualita and Ramirez that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Angeloni offered lowest prices of the total SKUs within the fish & seafood category from July through September 2024, followed by Muffato and Delivery Extra. According to the analysis, the price range of $5 and below was the most competitive, with 21 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Angeloni had greatest share of lowest prices for individual SKUs in fish & seafood in Brazil in Q3 2024.
Analysis of the quarterly price data showed that no discounts were offered for fish & seafood category by the retailers tracked by GlobalData. Among variants, the tracker revealed oil; tuna and natural; tuna as the most popular (by number of SKUs) fish & seafood variants. These were priced 69.8% lower than the average price of a fish & seafood SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Angeloni, Muffato, Delivery Extra, Supermercado Pereira and . According to the analysis, Angeloni had the lowest average unit price, while the retailer with the widest product assortment was Angeloni.
The report brings attention to the intricate pricing dynamics within the fish & seafood market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Angeloni, Muffato and Delivery Extra stood out as prominent e-retailers, providing competitive pricing for a substantial number of fish & seafood SKUs. However, to comprehensively grasp fish & seafood market in Brazil, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Brazil fish & seafood market, buy the report here.
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