Fish & seafood inflation in France stood at 12.150% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 307 fish & seafood SKUs from companies such as PHARE D’ECKMUHL, La Belle Vie and Magasin U that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that la Belle Vie offered lowest prices of the total SKUs within the fish & seafood category from October through December 2023, followed by Greenwiz and Annachi. According to the analysis, the price range of $5 and below was the most competitive, with 196 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, la Belle Vie had greatest share of lowest prices for individual SKUs in fish & seafood in France in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for fish & seafood category by the retailers tracked by GlobalData. Among variants, the tracker revealed olive oil; sardine and plain; whole tuna as the most popular (by number of SKUs) fish & seafood variants. These were priced 55.05% lower than the average price of a fish & seafood SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were la Belle Vie, Greenwiz, Annachi, and . According to the analysis, Annachi had the lowest average unit price, while the retailer with the widest product assortment was la Belle Vie.
The report brings attention to the intricate pricing dynamics within the fish & seafood market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, la Belle Vie, Greenwiz and Annachi stood out as prominent e-retailers, providing competitive pricing for a substantial number of fish & seafood SKUs. However, to comprehensively grasp fish & seafood market in France, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the France fish & seafood market, buy the report here.