Fish & seafood inflation in Japan stood at 7.770% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 48 fish & seafood SKUs from companies such as Kirkland Signature, Maruha Nichiro and Parmentier that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Seiyu offered lowest prices of the total SKUs within the fish & seafood category from October through December 2023, followed by The Flying Pig and Amazon Japan. According to the analysis, the price range of $5 and below was the most competitive, with 28 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Seiyu had greatest share of lowest prices for individual SKUs in fish & seafood in Japan in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for fish & seafood category by the retailers tracked by GlobalData. Among variants, the tracker revealed assorted and sardines as the most popular (by number of SKUs) fish & seafood variants. These were priced 106.29% lower than the average price of a fish & seafood SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Seiyu, The Flying Pig, Amazon Japan, Asia Superstore and Costco Japan. According to the analysis, Seiyu had the lowest average unit price, while the retailer with the widest product assortment was Seiyu.

The report brings attention to the intricate pricing dynamics within the fish & seafood market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Seiyu, The Flying Pig and Amazon Japan stood out as prominent e-retailers, providing competitive pricing for a substantial number of fish & seafood SKUs. However, to comprehensively grasp fish & seafood market in Japan, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Japan fish & seafood market, buy the report here.

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