Fish & seafood inflation in the UK stood at 0.040% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 517 fish & seafood SKUs from companies such as John West, Tesco and ASDA Extra Special that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Tesco offered lowest prices of the total SKUs within the fish & seafood category from April through June 2023, followed by ASDA and Morrisons. According to the analysis, the price range of $5 and below was the most competitive, with 379 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Tesco had greatest share of lowest prices for individual SKUs in fish & seafood in the UK in Q2 2023.

Analysis of the quarterly price data showed that no discounts were offered for fish & seafood category by the retailers tracked by GlobalData. Among variants, the tracker revealed brine; tuna chunks and sunflower oil; tuna chunks as the most popular (by number of SKUs) fish & seafood variants. These were priced 1.95% lower than the average price of a fish & seafood SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Tesco, ASDA, Morrisons, Bestway and Iceland. According to the analysis, B&M had the lowest average unit price, while the retailer with the widest product assortment was Tesco.

The report brings attention to the intricate pricing dynamics within the fish & seafood market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Tesco, ASDA and Morrisons stood out as prominent e-retailers, providing competitive pricing for a substantial number of fish & seafood SKUs. However, to comprehensively grasp fish & seafood market in the UK, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the UK fish & seafood market, buy the report here.

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