Ice cream inflation in Brazil stood at -10.170% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 20 ice cream SKUs from companies such as Ben & Jerry’s, KIBON and Savio that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Angeloni offered lowest prices of the total SKUs within the ice cream category from October through December 2023, followed by Muffato and Shoppe. According to the analysis, the price range of $5 and $10 was the most competitive, with 12 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Angeloni had greatest share of lowest prices for individual SKUs in ice cream in Brazil in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for ice cream category by the retailers tracked by GlobalData. Among variants, the tracker revealed napolitano and fudge brownie as the most popular (by number of SKUs) ice cream variants. These were priced 2.03% lower than the average price of a ice cream SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Angeloni, Muffato, Shoppe, and . According to the analysis, Shoppe had the lowest average unit price, while the retailer with the widest product assortment was Angeloni.

The report brings attention to the intricate pricing dynamics within the ice cream market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Angeloni, Muffato and Shoppe stood out as prominent e-retailers, providing competitive pricing for a substantial number of ice cream SKUs. However, to comprehensively grasp ice cream market in Brazil, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Brazil ice cream market, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

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