Ice cream inflation in the UK stood at 0.070% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 391 ice cream SKUs from companies such as Magnum, Häagen-Dazs and Ben & Jerry’s that were sold by e-retailers. Buy the report here.

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Bestway offered the lowest prices of the total SKUs within the ice cream category from April through June 2023, followed by Tesco and ASDA. According to the analysis, the price range of $5 and below was the most competitive, with 294 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Bestway had the greatest share of lowest prices for individual SKUs in ice cream in the UK in Q2 2023.

Analysis of the quarterly price data showed that no discounts were offered for ice cream category by the retailers tracked by GlobalData. Among variants, the tracker revealed strawberry and vanilla as the most popular (by number of SKUs) ice cream variants. These were priced 5.75% lower than the average price of a ice cream SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Bestway, Tesco, ASDA, Ocado and Morrisons. According to the analysis, B&M had the lowest average unit price, while the retailer with the widest product assortment was Bestway.

The report brings attention to the intricate pricing dynamics within the ice cream market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Bestway, Tesco and ASDA stood out as prominent e-retailers, providing competitive pricing for a substantial number of ice cream SKUs. However, to comprehensively grasp the ice cream market in the UK, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the UK's ice cream market, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.