Meat inflation in Germany stood at 9.270% in Q3 2024, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q3 2024, GlobalData monitored the pricing of 74 meat SKUs from companies such as MEINE METZGEREI, Alnatura and LANDBECK that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Aldi offered lowest prices of the total SKUs within the meat category from July through September 2024, followed by Alnatura and EDEKA 24. According to the analysis, the price range of $5 and below was the most competitive, with 51 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Aldi had greatest share of lowest prices for individual SKUs in meat in Germany in Q3 2024.
Analysis of the quarterly price data showed that no discounts were offered for meat category by the retailers tracked by GlobalData. Among variants, the tracker revealed chicken; breast; fillet and chicken; thigh; back piece as the most popular (by number of SKUs) meat variants. These were priced 38.38% higher than the average price of a meat SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Aldi, Alnatura, EDEKA 24, and . According to the analysis, Alnatura had the lowest average unit price, while the retailer with the widest product assortment was Aldi.
The report brings attention to the intricate pricing dynamics within the meat market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Aldi, Alnatura and EDEKA 24 stood out as prominent e-retailers, providing competitive pricing for a substantial number of meat SKUs. However, to comprehensively grasp meat market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany meat market, buy the report here.
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