Milk inflation in France stood at -6.140% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 64 milk SKUs from companies such as Lactel, Magasin U and Régilait that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that la Belle Vie offered lowest prices of the total SKUs within the milk category from October through December 2023, followed by Annachi and Greenwiz. According to the analysis, the price range of $5 and below was the most competitive, with 46 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, la Belle Vie had greatest share of lowest prices for individual SKUs in milk in France in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for milk category by the retailers tracked by GlobalData. Among variants, the tracker revealed semi skimmed and semi skimmed; uht as the most popular (by number of SKUs) milk variants. These were priced 21.87% higher than the average price of a milk SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were la Belle Vie, Annachi, Greenwiz, Aldi France and . According to the analysis, Aldi France had the lowest average unit price, while the retailer with the widest product assortment was la Belle Vie.
The report brings attention to the intricate pricing dynamics within the milk market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, la Belle Vie, Annachi and Greenwiz stood out as prominent e-retailers, providing competitive pricing for a substantial number of milk SKUs. However, to comprehensively grasp milk market in France, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the France milk market, buy the report here.