Nuts and seeds inflation in Germany stood at 0.010% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 133 nuts and seeds SKUs from companies such as Alnatura, Edeka and Trader Joe’s that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Alnatura offered the lowest prices of the total SKUs within the nuts and seeds category from April through June 2023, followed by EDEKA 24 and Aldi. According to the analysis, the price range of $5 and below was the most competitive, with 107 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Alnatura had the greatest share of lowest prices for individual SKUs in nuts and seeds in Germany in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for nuts and seeds category by the retailers tracked by GlobalData. Among variants, the tracker revealed almond and organic; almond as the most popular (by number of SKUs) nuts and seeds variants. These were priced 52.44% higher than the average price of a nuts and seeds SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Alnatura, EDEKA 24, Aldi, Amazon Germany and Rossmann. According to the analysis, Aldi had the lowest average unit price, while the retailer with the widest product assortment was Alnatura.
The report brings attention to the intricate pricing dynamics within the nuts and seeds market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Alnatura, EDEKA 24 and Aldi stood out as prominent e-retailers, providing competitive pricing for a substantial number of nuts and seeds SKUs. However, to comprehensively grasp the nuts and seeds market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany's nuts and seeds market, buy the report here.