Nuts and seeds inflation in Poland stood at 0.060% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 148 nuts and seeds SKUs from companies such as Purina Felix, Auchan and Kresto that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Barbora Poland offered the lowest prices of the total SKUs within the nuts and seeds category from April through June 2023, followed by Auchan Poland and Leclerc. According to the analysis, the price range of $5 and below was the most competitive, with 135 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Barbora Poland had the greatest share of lowest prices for individual SKUs in nuts and seeds in Poland in Q2 2023.
Analysis of the quarterly price data showed that Rossmann Poland offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed fried & salted; peanut and salted & roasted; pistachio as the most popular (by number of SKUs) nuts and seeds variants. These were priced 51.83% higher than the average price of a nuts and seeds SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Barbora Poland, Auchan Poland, Leclerc, Frisco and Odeo. According to the analysis, Rossmann Poland had the lowest average unit price, while the retailer with the widest product assortment was Barbora Poland.
The report brings attention to the intricate pricing dynamics within the nuts and seeds market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Barbora Poland, Auchan Poland and Leclerc stood out as prominent e-retailers, providing competitive pricing for a substantial number of nuts and seeds SKUs. However, to comprehensively grasp the nuts and seeds market in Poland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Poland's nuts and seeds market, buy the report here.