Nuts and seeds inflation in Spain stood at -0.070% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 188 nuts and seeds SKUs from companies such as Eroski, Borges and Frit Ravich that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that SuperMercado offered the lowest prices of the total SKUs within the nuts and seeds category from April through June 2023, followed by E-LECLERC and Holland And Barrett. According to the analysis, the price range of $5 and below was the most competitive, with 160 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, SuperMercado had the greatest share of lowest prices for individual SKUs in nuts and seeds in Spain in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for nuts and seeds category by the retailers tracked by GlobalData. Among variants, the tracker revealed grilled & salted; peanut and el piponazo; salted; sunflower seeds as the most popular (by number of SKUs) nuts and seeds variants. These were priced 14.93% lower than the average price of a nuts and seeds SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were SuperMercado, E-LECLERC, Holland And Barrett, MERCADONA and . According to the analysis, MERCADONA had the lowest average unit price, while the retailer with the widest product assortment was SuperMercado.
The report brings attention to the intricate pricing dynamics within the nuts and seeds market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, SuperMercado, E-LECLERC and Holland And Barrett stood out as prominent e-retailers, providing competitive pricing for a substantial number of nuts and seeds SKUs. However, to comprehensively grasp the nuts and seeds market in Spain, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Spain's nuts and seeds market, buy the report here.