Oils and fats inflation in Brazil stood at 0.240% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 163 oils and fats SKUs from companies such as Liza, Andorinha and Qualicoco that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Shoppe offered lowest prices of the total SKUs within the oils and fats category from April through June 2023, followed by Pao de Acucar and Supermercado Pereira. According to the analysis, the price range of $5 and below was the most competitive, with 58 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Shoppe had greatest share of lowest prices for individual SKUs in oils and fats in Brazil in Q2 2023.
Analysis of the quarterly price data showed that Delivery Extra offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed extra virgin; olive and olive as the most popular (by number of SKUs) oils and fats variants. These were priced 41.66% higher than the average price of a oils and fats SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Shoppe, Pao de Acucar, Supermercado Pereira, Muffato and Delivery Extra. According to the analysis, Angeloni had the lowest average unit price, while the retailer with the widest product assortment was Shoppe.
The report brings attention to the intricate pricing dynamics within the oils and fats market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Shoppe, Pao de Acucar and Supermercado Pereira stood out as prominent e-retailers, providing competitive pricing for a substantial number of oils and fats SKUs. However, to comprehensively grasp oils and fats market in Brazil, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Brazil oils and fats market, buy the report here.