Popcorn inflation in Australia stood at -4.560% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 25 popcorn SKUs from companies such as Serious Popcorn, Poppin and Pop Box that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Spar Australia offered lowest prices of the total SKUs within the popcorn category from April through June 2024, followed by Harris Farm and International Groceries. According to the analysis, the price range of $5 and below was the most competitive, with 21 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Spar Australia had greatest share of lowest prices for individual SKUs in popcorn in Australia in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed butter and sea salt as the most popular (by number of SKUs) popcorn variants. These were priced 19.24% higher than the average price of a popcorn SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Spar Australia, Harris Farm, International Groceries, NULL and NULL. According to the analysis, International Groceries had the lowest average unit price, while the retailer with the widest product assortment was Spar Australia.
The report brings attention to the intricate pricing dynamics within the popcorn market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Spar Australia, Harris Farm and International Groceries stood out as prominent e-retailers, providing competitive pricing for a substantial number of popcorn SKUs. However, to comprehensively grasp popcorn market in Australia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Australia popcorn market, buy the report here.
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